Palaver Podcast - The Gold Coast Report

Culture is Currency

If you are doing business across African markets, the real due diligence is cultural. The Culture is Currency Podcast, hosted by Frances Quarcoopome, is where that work happens. Through stories and lived experience, each episode unpacks the cultures, nuances, and contexts that shape what it takes to grow and build a business across the continent. What it means to build trust, move with authority, show up correctly, and be locally relevant in markets like Ghana, Kenya, Nigeria, Rwanda, South Africa, and beyond.

Ekow Archer’s Journey of sustainability across continents

byFrances Quarcoopome

In this episode, we explore the journey of Ekow Archer, a Ghanaian entrepreneur with extensive experience in both Ghana and the US. We discuss building his sustainable business, Clean Earth, navigating cultural differences, and opportunities in the environmental and industrial sectors in Africa.

Chapters

00:00 Introduction to Echo Archer and his background

02:00 Echo’s journey from Ghana to the US and back

04:07 Overview of Clean Earth and its focus areas

06:50 Opportunities in water, environment, and sustainability in Africa

12:11 Cultural norms, trust, and relationship building in Ghana

19:56 Challenges of infrastructure and talent in African markets

29:51 The importance of long-term vision and people in business

40:02 Advice for African entrepreneurs and expanding globally

resources

Clean Earth – Official Website – https://www.cleanearth.africa

KNUST – Kwame Nkrumah University of Science and Technology – https://www.knust.edu.gh