
If you are doing business across African markets, the real due diligence is cultural. The Culture is Currency Podcast, hosted by Frances Quarcoopome, is where that work happens. Through stories and lived experience, each episode unpacks the cultures, nuances, and contexts that shape what it takes to grow and build a business across the continent. What it means to build trust, move with authority, show up correctly, and be locally relevant in markets like Ghana, Kenya, Nigeria, Rwanda, South Africa, and beyond.
In this episode, Leoma James-Sarr shares her extensive experience traveling and living across Africa, exploring cultural differences, identity, language, and the dynamics of Black Americans reconnecting with Africa. Her insights shed light on navigating the continent with awareness and respect.
Key topics
Leoma’s background and travels across Africa
Cultural differences between African countries
Language barriers and lingua franca challenges
Perceptions of Black Americans in Africa
Gentrification and land ownership concerns
Identity and colonial legacies in Africa
The impact of history on African self-perception
Navigating privilege and doing no harm
Building community and supporting local economies
The future of African-American and African relations
Chapters
00:00 Introduction and Leomas’ background in Africa
01:56 Travel experiences across Namibia, Tanzania, and beyond
03:49 Cultural differences and language barriers in Africa
07:00 Perceptions of Black Americans in different African regions
10:06 Identity, colonial legacies, and understanding oneself
14:59 The diversity of African countries and cultures
19:56 The impact of history and Black Lives Matter in Namibia
25:00 Gentrification, land ownership, and supporting local economies
30:05 Navigating privilege and doing no harm in Africa
35:10 Building community and fostering ethical investments
37:50 The future of African-American and African relations
Resources
Harambe House Global – https://harembehouse.org
Black Lives Matter Movement – https://blacklivesmatter.com
Africa Free Trade Agreement (AfCFTA) – https://au.int/en/ti/afcfta
Peace Corps Namibia – https://www.peacecorps.gov/namibia
Learn Swahili in Tanzania – Department of Defense Fellowship – https://www.defense.gov
Ghana Year of Return – https://visitghana.com/ghana-year-of-return/
guest links

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