Palaver Podcast - The Gold Coast Report

Culture is Currency

If you are doing business across African markets, the real due diligence is cultural. The Culture is Currency Podcast, hosted by Frances Quarcoopome, is where that work happens. Through stories and lived experience, each episode unpacks the cultures, nuances, and contexts that shape what it takes to grow and build a business across the continent. What it means to build trust, move with authority, show up correctly, and be locally relevant in markets like Ghana, Kenya, Nigeria, Rwanda, South Africa, and beyond.

Unpacking Entrepreneurship and Identity with Davida Selby

byFrances Quarcoopome

Davida Selby shares her journey of moving from the US to Ghana, building the KLA lifestyle brand, and navigating cultural differences in business and life. This episode offers insights into cultural nuances, business strategies, and the importance of understanding history and community in Africa.

Chapters

00:00 Introduction to Davita Selby and her journey

04:28 Growing up between Ghana and the US

07:46 Deciding to move back to Ghana in 2023

11:30 Building her brand and sourcing ingredients in Ghana

16:08 Cultural differences in business and staffing

20:33 Balancing professionalism and community in Ghana

25:51 Cultural shocks and motivation in Ghana

30:28 Travelers’ experiences and first impressions

34:16 Historical and cultural education at Cape Coast

43:19 Advice for newcomers to Ghana and Africa

50:14 Future plans for expanding cultural experiences and markets